Peters argues that everyone is their own individual "brand"-- the sum of their skills, professionalism, qualities, traits, connections, appearance, reputation and legacy. He urges readers to proactively consider their personal brand when making everything from basic choices to life's most complex decisions.
In today's world of omnipresent social networking, the individual's brand is constantly exposed to others. In 1997, we had to meet people in person, talk on the phone or publish something in print to expose others to our personal brand. But now Facebook, Twitter, Wikipedia, blogs, YouTube, etc., allow others to "view" our brands 24/7, without our implicit knowledge.
In short, the need to consider our own personal brands has never been more important than it is today.
"If you were a consultant, you'd measure [power] by the number of CEOs who've got your business card in their Rolodexes. (And better yet, the number who know your beeper number by heart.)" ------From Tom Peters, The Brand Called YouOh, the nineties...
This is a great Post...Your Personal brands are still very much important. The approach and the methodologies you use in branding is totally left to you.
ReplyDeleteThanks Emy! It's nice to see people reading and commenting on blogs outside their blog circles. Absolutely-- Peters, I think, is advocating that people should really take into account their personal brand. I don't believe he is trying to advocate HOW people should market themselves, which, as you write, is entirely up to the individual
ReplyDeleteI totally agree with you. It is not only important for companies to meet expected employees thru Internet, but also important for applicants to raise their value thru social networking.
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